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If you are a coffee lover who enjoys to explore new ideas and find innovative ways of making that beautiful cup of coffee taste even better.

Then You Are In The Right Place !

For curious coffee lovers who crave something different.

Welcome to our blog feed, where we explore fresh ideas, brewing tips, and insights from the world of coffee.

From tropical farms to air-roasting innovation, we’re passionate about every step it takes to craft a better cup.

Drum roasting may be tradition, but air-roasting brings out cleaner, brighter flavours - and that’s what we’re all about.

Expect quick reads, smart tips, and behind-the-scenes stories to fuel your coffee journey.

Let’s ride the caffeine wave together.

Recently, I met with someone and he asked me two questions, “ Why do you do what you do?… and, What do you do?”…, in that order . Now,...

5 min read

Becoming one with your roast through engaging your senses. Us roasters do not often consider the sensory pleasures when coffee roasting....

3 min read

There are 3 distinct Waves In Coffee with the emergence of the 4th Wave happening right now.

7 min read

As a first blog of the New Year, I thought it would be a good idea to deep dive into two topics: Go right back to the origins of coffee,...

6 min read

It is no secret that time is moving, persistent in its nature, it almost seems time is moving faster than we can keep up! Every business...

4 min read

There are around 2.25 billion cups of coffee enjoyed by humans around the world, each and every day. This makes coffee one of the world’s...

5 min read

What is Air-Roasted Coffee

2 min read

Roasting Coffee as a new business opportunity post COVID-19

3 min read

Think of two people sitting at a sidewalk café, sharing conversation while sipping on a good cup of coffee, it’s just, So Sexy! Think of...

3 min read

So What is Air-Roasting? Simply put, the Air-Roasting process involves coffee beans being suspended and roasted on a bed of hot air,...

2 min read

With the rise of a sophisticated coffee culture on the local scene, South African coffee roasters are breaking new boundaries when it...

3 min read

The Air-Motion Roaster

"It's Time To Get Serious..." JP.